Real Decisions. Real Outcomes.

I was about to sign a 3-year supply contract that looked perfect on paper. George ran it through the BACE framework and identified two entropy risks I had completely missed. We renegotiated. Six months later, the original supplier went insolvent. The BACE framework saved my business.

I had been pitching investors for eight months with no success. George helped me classify my problem — it was not a funding problem, it was a positioning problem. After one BACE session, I restructured my pitch around the five gates. I closed my first round within six weeks.

I was paralysed between two career paths — both looked right, both felt wrong. George's Command Brief gave me language for what I already knew but could not articulate. The Identity Alignment gate was the key. I made the decision in 48 hours and have not looked back.

We were debating whether to expand or consolidate after COVID. The BACE analysis classified our situation as Complex — not Complicated — which completely changed how we approached the decision. Instead of seeking the 'right answer,' we ran small experiments. All three new locations are profitable.

I was going to lend a large sum to a business partner. George's Reality Check gate stopped me cold. The question 'Is capital available without risking survival?' made me realise I was about to gamble my operating capital. I did not make the loan. The partner's business failed three months later.

Our organisation was facing a Wicked problem — multiple stakeholders, no clear solution, political complexity. George was the first advisor who did not try to simplify it. He helped us map the stakeholder landscape using the Cynefin framework and design a probe-and-learn strategy. We secured funding we had been chasing for two years.